Thursday, August 20, 2009

TRW-Really McDonalds? Really?

McDonalds! McDonalds! McDonalds! McDonalds! McDonalds!

What have you don't now McDonalds? Hamburgers and shakes weren't enough. A square fish, a few cookie cutter pieces of chicken, a rib that you only bring out once or twice a year, and some wilted salads.....that's not enough? Do you really need to pu t your tow into ever market? Do you really need to compete for every nickle and dime out there? Oh mcdonalds, whata re you doing now?

"I like coffee but I'm not a millionaire" - Advertisement on the side of the road for McDonalds.

Not just any McDonals, a McDonalds that has the new, the magical, MCCAfe, Yep! McDonalds is attacking Starbucks. You walk in and there's a lounge like area. High top chairs and tables. A few easy chairs. Plush chairs that you sink into. The paint job is brown and yellow, with a jazzy flair. Yes, you can get a McCapucino, or aMcLatte. They have all sorts of weird sounding names for what you already know and see. But wait - Starbucks did that too.

When they first came out they were pretty run of the mill. A few tables, some good well done coffee, and that's it. Then they changed it all up. They changed the name of the cups. They changed the names of the coffees. The froze them, added things to them, suddenly Starbucks wasn't run of the mill. Suddenly, Starbucks was trendy. But Trendy comes with a proice that McDonalds is fighting.

Internet - WiFI - Starbucks, $4/hr.
Internet - WIFI - McDonalds McCafe - Free.

Ouch!

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